Projects

Operations Advisory

Simply Bread was experiencing the classic 'busy but stalled' operational paradox common in high-growth companies. The CEO was bottlenecked, forced into every chaotic meeting just to ensure accountability. This constant operational drag stole 4+ hours of critical strategic time per week, directly decelerating their path to Series A. The constraint was time; the risk was momentum.

The Velix Play

We didn't deliver a report; we embedded to install the system. Our direct intervention was to architect the operational spine of the organization, moving with the speed required for a growth-stage business. We rapidly delivered:

• Quarterly Clarity: Aligned all GTM, Product, and Operations priorities to a single set of measurable outcomes, ensuring every hour of effort rolled up to the North Star.

• Engineered Accountable Rhythms: Implemented standardized daily huddles and weekly syncs, enforcing clear data inputs and outputs. This forced managers to deliver facts, not frustration.

The Result

The return was immediate and quantifiable; a direct reinvestment in time and talent ROI.

• Time Reclaimed: The CEO instantly freed up 4+ strategic hours per week, shifting focus from operational policing to their next capital strategy.

• Talent ROI: By streamlining reviews and enforcing data-driven prep, we eliminated 5 hours/week of wasted time for all four managers, netting a hard savings of nearly $100,000/year in management payroll—turning operational friction into working capital.

• Momentum: The organization gained a clear, predictable operating rhythm, providing the CEO with the certainty required to confidently execute their next strategic move.

Fractional CMO Services

Unique Minds was preparing for a critical funding round and needed to demonstrate capital-efficient, scalable unit economics for their B2C channel. The challenge was a lack of a reliable "Intent to Pay" signal at the pre-scale stage. The CEO could not commit precious runway capital to paid channels without a disciplined GTM playbook to prove profitability and mitigate burn.

The Velix Play

We embedded as the fractional GTM operator, focused on foundational plumbing and strategic deferral, not vanity scale. Our mandate was simple: de-risk the next capital investment by proving the channel's viability at a microscopic budget.

• Engineered Proxy Metric: Lacking a true purchase signal, we defined and optimized against a high-leverage, deeply engaged in-app event: "enable notifications." This became our proxy for customer quality and retention potential.

• Disciplined Capital Deployment: Executed a low-budget, focused test to isolate the most valuable target audience (women aged 35-55) and immediately validate the path to profitability, while strategically deferring large-scale spending until the high-LTV B2B2C Clinician channel was established.

The Result

We moved from zero data to a validated, capital-efficient GTM model, giving the team the data required for a successful investment pitch.

• Unit Economics: Established a strong benchmark for Acquisition Cost for Engagement (ACE) and, with the applied anticipated pricing, we demonstrated a calculated LTV : CAC ratio of over 4.3:1 - a strong indicator of future channel profitability.

• Time-to-Payback: Validated the ability to recover the initial engagement cost by month three of subscription, a key metric for Series A investors seeking capital efficiency.

• Strategic Clarity: Confirmed the D2C channel as viable and efficient, but positioned the B2B2C Clinician channel as the immediate, most efficient "wedge" for high-quality, earned growth, protecting the company's runway.